When we first added a Wilmington-based small business to our Managed IT Services customer list, their website showed up on the third page in Google searches. This was limiting their exposure to new clients, which in turn limited growth. We took over their website management and revamped all the Search Engine Optimization (SEO) keywords.
We saw measurable performance improvements over the next two months, resulting in some impressive monthly key performance indicators:
- Average Search Position went from 31 to 8!
- +25% Click Through Rate
- +32.3% Total Clicks
- +37.9% Total Impressions
As a result, the business has seen an increase in new customers and overall revenue, in part due to the improved website utilization.